What we do
We make and market interactive experiences.
When it comes to brands, experience is everything. Brands are more than words and pictures...they're the sum of every interaction you have with them. So every interaction should count.
Our work creates value for people and brands.
There's enough marketing clutter in people's lives without us adding to it. We aim to make people's lives a bit better by adding some value. The more valuable you can be, the more people will want to interact with your brand again and again. We call it having brand currency.
We use digital to make the analog world better.
Computers are digital. Humans are analog. We like to think we're industry experts at the ones and zeros of digital technology, but we never forget that people experience the world in analog.
Our approach to digital isn't to replace analog experiences...but simply make them better.
We develop brand communications like products.
We don't think in 'campaigns', but in 'life-cycles'. Our approach is to repeatedly 'create, implement, evaluate' to keep people engaged in the lifespan of an idea. We find this makes us more agile and leads to better results.
A talented bunch.
Based in East London, AnalogFolk are a team of 30 thinkers and doers who are passionate about innovation. When we're not hard at work, we love inventing our own products, baking (ok, eating) cake and arguing about the office music playlist.
We've even built up an extended family of like-minded people across the world, who help us bring our ideas to life.
03:31 PM May 24th, 2013