AnalogFolk is pleased to announce that it has been awarded the APAC business for Steelcase, the world’s leading manufacturer of architecture, furniture and technology products and services for the world’s leading organizations across industries and an innovator in the design of modern, productive workplaces.
AnalogFolk will shape digital strategy and deliver campaigns and experiences across Asia Pacific markets. Their initial focus will be to target Steelcase’s B2B audience in Asia Pacific. Working alongside Steelcase’s regional and global offices, AnalogFolk will identify the most effective opportunities to improve lead generation and customer experience with digital and technology as the backbone.
AnalogFolk is the first agency to be appointed at a regional level for Steelcase and was considered alongside a number of leading digital agencies.
Maria Bourke, Brand Director, Steelcase Asia Pacific, said “AnalogFolk clearly demonstrated an understanding and enthusiasm for our business. We aim to unlock human potential through space and technology, and we feel AnalogFolk shares the same goal. Their culture, team experience and innovative thinking aligns perfectly with us, and their perspective beyond digital is refreshing.”
AnalogFolk Asia’s Managing Director, Chris Ryan added: “Steelcase is a business centred around making the world’s most modern, human, creative, relaxing and productive workspaces. They believe in all-new, immersive creative spaces that bring together place and technology – spaces that help people generate new ideas and achieve their ambitions. That resonates very well with AnalogFolk. They are clearly setting the standard globally, and we feel very privileged to have been chosen to work with them here in APAC.”
Campaign Asia article: AnalogFolk awarded Steelcase regional business