The quantitative wellness and performance start-up, Biorna Quantics has appointed AnalogFolk as its Global Digital Agency of Record, to handle all strategic and creative work, after a competitive pitch against four other agencies.
Tasked with developing the global digital strategy across all digital commerce and online presence, AnalogFolk will draw upon the brand’s technology and insight to promote Biorna Quantics.
Biorna EngineTM—a revolutionary electronic companion that is both intelligent and intuitive, automatically delivers daily interventions specific to the client to keep them in optimal health and at peak performance. The dashboard of the Biorna EngineTM creates truly personalised training plans, meals plans and lifestyle guides that are all driven by a range of collated biometrics and analytics; as well as providing a unique educational resource for own self-discovery that is scientifically validated—Biorna Quantic's places the power of optimal health in their clients hands. This is the next-level= for the quantified self.
The Biorna EngineTM is powered by a range of cutting edge and easy-to-do laboratory tests, wearable technologies, daily input measures and a bespoke meal delivery system - these are also supported with a broad list of accredited practitioners of our Biorna ProfessionalsTM development programme.
The account will be run from AnalogFolk Hong Kong with support from the agency’s growing global offering in Sydney, London, New York and Portland.
Dr Justin Gregory, founder and CEO of Biorna Quantics said “AnalogFolk excelled all expectations during the pitch process. Like us, the agency is a relatively new start-up and as such, is fresh and courageous in its approach and ambitions – coupled with the track record of the agency’s network and the creative experience of its Hong Kong partners, Harry Llufrio and Chris Ryan – AnalogFolk is the perfect match for Biorna Quantics”
Harry Llufrio, Partner and Creative Director, AnalogFolk Hong Kong, added: “Quantified wellness is a fascinating space where science informs us what we should and shouldn’t be doing in order to experience an optimal state of wellness. Partnering with Biorna Quantics, to extend their wealth of knowledge and applying it into an intelligence-based customer experience – making this a reality will be a fascinating journey. Through intelligence and empathy, we will enable people to obtain an accurate assessment of their wellbeing, and provide recommendations to help them achieve optimum personal health.”