Analog Folk

AF Academy: Good Content?

Good Content? It’s all about the audience
In this third instalment of AF Academy, join Morag Bruce, Editor-in-Chief and Thomas Scovell, Executive Strategy Director as they define what content really is, whilst uncovering three main questions, how can we solve our business challenges through content? When should we publish content to hit out targets? And which content channels should we use to meet our objectives? Offering three hot tips on how to make audience first content, removing the ‘our’ and ‘we’ out of the question. About AnalogFolk Academy Welcome to AnalogFolk Academy. We believe digital devices, tools, content and experiences should bring positive change to the analog world. Our teams around the globe are working with some of the world’s biggest brands and, as such, have developed a unique perspective on how new technologies are impacting business and the customer. And we want to share that with you. AnalogFolk Academy is our free content hub, exploring and explaining the world of digital, innovation and creativity to empower people and companies to drive innovation. The line is blurring between digital technology and our analog lives. This is creating massive disruption, but also opportunities for those who dare to challenge long-held conventions and move quickly to embrace change. This is the third instalment of AnalogFolk Academy. To watch more episodes, subscribe to our YouTube channel here.
Trust In The Age Of Medical Misinformation: AnalogFolk and Bayer Consumer Health Panel at SXSW

Trust In The Age Of Medical Misinformation: AnalogFolk and Bayer Consumer Health Panel at SXSW

A cultural shift is underway in health and trust. Who is impacting your health decisions? Is it your doctor, brands or relatable influencers?

Costa Coffee launches social campaign featuring comedian John Robins, inviting public to rename new 'Hot Milkshake' range

Costa Coffee launches social campaign featuring comedian John Robins, inviting public to rename new 'Hot Milkshake' range

Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new 'Hot Milkshake' range for 72 hours.