Q: What role will a winning brand play in the life of its consumers?
This tension between needs and wants, polarising a consumer’s shopping decisions, will be further exacerbated by a shifting set of mindsets that will play out across their daily lives.
Consumers will ping pong between their own ups and downs, the fortunes of their employers and the world at large like never before. Catching them at the right moments and making those moments a brand occasion will be key.
A: Brands that recognise the shifting needs of their audience, and select a purpose that lets them deliver authentic and innovative experiences through digital, will capitalise on the new behaviours and mindsets of consumers.
This is part of our FMCG (CPG) Thought Leadership x Covid, read more
here.
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